Ani designed a 10 piece circular collection for AGI Denim called INHALE, as well as a digital marketing campaign surrounding the project. INHALE focusses on using all natural fibres, like hemp and linen blended with recycled and organic cotton. We also utilized un-dyed fabrics as much as possible, but where there is dye we used mineral dyes as well as 100% recycled water for the indigo dyeing process. Lastly, we wanted to ensure trims were easily removable or biodegradable making use of screw of button, ring removable buttons, and wooden buttons. INHALE is meant to inspire you to take a second to think critically about what you are putting into this world and exhale slowly knowing you are going to make intentional and long lasting products that will benefit the people and the planet following nature’s cycle.
Because mother nature is the genius of all geniuses of course.