fashion storytelling that’s weirdly specific, in the best way.
Simply Diligent grew out of years spent navigating the fashion industry from the inside as an outsider. Along the way, it became a space to build supply chain knowledge, collaborate with denim mills and manufacturers, and ask bigger questions about what fashion can be good for.
It began as a way to share insights and connect the dots between systems, people, and purpose. Over time, it evolved into what it is today: a hybrid slow media platform and creative studio helping brands, mills, and the curious reimagine fashion’s role in a world that demands care, clarity, and transformation.
At Simply Diligent, we believe storytelling can be both educational and beautiful. hat being thoughtful and being imaginative can go hand in hand. And that fashion has the potential to do so much more than sell clothes.
MEET ANI
Founder, writer, denim head, creative director, and eternal system-mapper.
With almost a decade of experience spanning sustainability education, campaign direction, and on-the-ground supply chain work, Ani believes in traceability as a form of respect, in treating business as a force for good, and in slowing down to live more mindfully. She’s worked with mills, manufacturers, non-profits, and brands around the world to bring nuance and integrity to the way we talk about fashion.
Collaborators
Simply Diligent wouldn’t be what it is without its thoughtful creative circle.
The women listed on our team page have brought their brilliance to life through photography, design, editing, engineering, sustainability and creative direction, helping shape a platform that feels as human as it is intentional.
AISLING
Creative associate
gogan
Macy
marketing director
nguyen
virginia
lead researcher & anylyst
rollando
01
WHAT WE DO
+ We tell stories that make complex systems feel human.
+ We turn supply chains into narratives.
+ We create resources that support learning, reflection, and action.
+ We help our clients communicate what they do (and why it matters) with honesty and integrity.
+ And we hold space for transformation, without pretending to have all the answers.
02
What We Believe
+ Traceability is non-negotiable; it’s the foundation of responsibility
+ People come first, always
+ Degrowth is necessary not niche
+ Nature holds the answers, and innovation can help us get there
+ Mass production and mass consumption aren’t compatible with care
+ Business should be a force for good not just for growth
We believe fashion can uplift communities, regenerate land, and connect us more deeply to the world around us. We also believe it’s okay to not get it perfect, as long as you keep showing up.
03
What Makes Simply diligent
Different
We’re not here to repackage buzzwords. We’re here to tell the truth
gently, thoughtfully, and creatively
We make the complex feel beautiful
We speak both supply chain and aesthetic
We build trust, not trends
We work with care, not speed
This is a platform for the curious, the values-driven, the quietly radical.
For the ones building fashion differently, with honesty, humility, and conviction.
Because being diligent doesn’t mean being dull.
It means being awake.
And staying with the questions that matter.
Have a project in mind? A story to share?
A question you’re still holding?
Whether you're looking to collaborate, commission, or simply say hello, I’d love to hear from you!
Please fill out the form or reach out directly. I read every message with care and do our best to respond in a timely (but unhurried) way.
Let’s stay in conversation, the good kind :)
