CELLSIUS
Simply Suzette brought all of the partners involved in this project together. She knew that Triarchy had been grappling with the end-of-life dilemma and our desire to find a way to recycle jeans with ease. The prospect of dissolvable thread and a jean with truly no plastic components whatsoever garnered an instant yes from us. In addition, the Simply Suzette team also produced and directed the supplier launch video.
ABOUT CELLSIUS
CELLSIUS is the denim collection made in partnership with industry-leading supply chain partners to manufacture 100% recyclable jeans.
THE NEED OF THE HOUR
The speed at which consumers are wearing and discarding clothes is alarming. As manufacturers, we are responsible for taking corrective action to rectify this.
The need of the hour is longer-lasting clothes that stay premium through multiple home laundries but are also created with a circular mindset.
We wanted to create garments that addressed various issues simultaneously; they needed to be water-conscious, recyclable, and circular.
A LEAP TOWARDS CHANGE
In the world of fashion, companies are increasingly focusing on responsibility and making a positive impact within their domain. Individual efforts, however, can only go so far. Our collaboration exemplifies how working together can bring about significant change.
CELLSIUS transcends a mere alliance of industry partners; it heralds a revolutionary shift towards reenvisioning apparel as we know it. The collaboration embodies unified action, social responsibility, and an impassioned quest for supply solutions that resonate with our values. Each partner delivers their finest to unveil the potential of CELLSIUS, and we are thrilled to champion this venture.
